![]() ![]() (Don’t forget around 71% of consumers prefer to use voice search). Those searches may take place on Maps, using Siri, or via browsers (such as Safari) that embed results from Maps. How you get thereįor many people, the first interaction with a business is when they find it in a search result. ![]() For many consumers, the location of a small business matters, and those are the firms that could reap the biggest rewards by just optimizing how they appear on Maps. Location matters for any business, but while larger enterprises tend to appear in search results based on what they do, smaller businesses usually show up on the basis of what they do and where they do it. I recently learned that while thousands of businesses have already claimed their cards, many have not, which could mean potential customers don’t convert following a search. Improving the Maps contact is an opportunity for some businesses. ![]()
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