Usually found under its own section on a company website, it is designed to help people outside of the organisation understand what differentiates your company from the competition, and explain your story in a succinct and digestible way. What is a Company Profile?Īt its core, your company profile is a document that informs clients, the media, shareholders and anyone else interested in your company of its services, products and structure. Therefore, we've selected six company profile examples that show how it should be done, regardless of your industry.įirst, though, it's necessary to establish what exactly a company profile is. However, as with all such public communications, it can be slightly tricky to write – particularly if you are not creatively minded. An all-encompassing "about us" that is aimed at everybody – not just investors – it's designed to offer a glimpse into why your company exists and what it hopes to achieve. Luckily, a company profile does just that. That information needs to be available whether you are approaching potential new clients or people are seeking you out. When starting a new business, you need a way to let people know who you are, what you do, and why you do it.
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